THE ORIGINS LABEL
We’ve spent the last few years reshaping the way we source our precious materials. Breitling’s Origins-label watches —featuring better gold and better diamonds— are the result. Their artisanal and small-scale gold and lab-grown diamonds are fully traceable to producers who we’ve individually selected for their responsibility towards their employees, their local communities and the environment. The entire supply chain is documented, verified, and shared back with you. By 2025, all our products will be made with this level of transparency.
BETTER GOLD
Sourced from artisanal and small-scale mines with a focus on workplace standards, community involvement and protection of the natural environment.
BETTER DIAMONDS
Certified lab-grown to ensure they are free of association with conflict, human rights abuses, and environmental degradation.
BETTER TRACEABILITY
Independently verified by a third party, transparently disclosed and recorded on the owner’s blockchain-backed NFT.
At Breitling, we're on a mission to do better by creating beautiful products and experiences with better materials, better manufacturing and better packaging. The Origins label is one of the ways we're transforming our business, action by action.
#SQUADONAMISSION TO DO BETTER
Learn more about Breitling's commitment to sustainability in our annual Sustainability Mission Report. You'll find everything we're doing, from our groundbreaking switch to flat folding watch cases made of upcycled PET, to achieving carbon neutrality and eliminating plastic waste throughout our operations.
ORIGINS STORY
Follow the journey of our very first traceable watch, the Super Chronomat Origins, as its precious materials travel from their source to the watch on your wrist.
BETTER GOLD
Breitling sources its gold from artisanal and small-scale mines that meet the strict criteria of the Swiss Better Gold Association. The Association establishes traceable supply chains between the source mines and the market in Switzerland, and requires its members to achieve high levels of social and environmental performance. Breitling is working towards 100% gold traceable to these specific mines by 2025. For every gram purchased, Breitling makes a contribution that directly supports the communities from which we source. They in turn benefit from infrastructure investments, legal wages, healthy working conditions, the protection of biodiversity and the rehabilitation of the land at the end of mining activities. Click below to read all about what the Swiss Better Gold Association is doing to improve the gold trade.
BETTER DIAMONDS
By 2024, Breitling will have completed an industry-leading transition to lab-grown diamonds. These gemstones are created by applying gas and extreme heat to a diamond wheel, which crystallizes the carbon and allows the diamonds to grow under controlled conditions. Grown diamonds are identical to mined diamonds in every way, and knowing their exact origins means we can be sure they are free of any links to conflict, human rights abuses and environmental degradation. What's more, for every carat purchased, Breitling contributes to a Social Impact Fund that supports diamond-producing communities. Click below to read about the rigorous SCS-007 Sustainability Rated Diamonds standard for traceability, environmental responsibility and business ethics that all our mined diamonds must meet.
BETTER TRACEABILITY
To verify our supply chain, we've partnered with Sourcemap, a leading transparency expert. Sourcemap has traced and validated the journey from raw material to finished product, along with the social and environmental performance of our suppliers along the way. Click below to learn how Sourcemap conducts its in-depth supply chain assessments.
